Author: Jack Narcotta


Publication Date: Mar 28 2018


Pages: 6


Report Type: Insight, Word



 Smart Home

Vodafone and Samsung team up to make a play for the smart home with “V-Home by Vodafone”




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Report Summary:

 Vodafone’s moves to expand its services portfolio into the smart home market via the creation of two new consumer services and a partnership with Samsung are savvy, yet calculated, moves by Vodafone to expand its footprint in its installed base and addressable market. However, partnerships do not always guarantee success, and both parties must precisely execute on the go-to-market strategy to minimize complexity and friction.


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