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Author: William Ablondi
Publication Date: Mar 03 2018
Pages: 6
Report Type: Insight, Word
Smart Home

Telefónica's O2 Exits the Smart Home Market



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Report Summary:

Just over one year after the launch of O2 Home in the UK, Telefónica UK closed down the service citing that it couldn’t see a path to ramp up to a scalable business of a million or more subscribers in a five year period. Funding required to mount a major marketing and advertising campaign will instead be used to fund the company’s bid for additional wireless spectrum in upcoming auctions. This begs the question: should service providers enter the smart home market?

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