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Smart Speakers and the Smart Home

Report Summary:

Strategy Analytics' major survey of the first wave of smart speaker users has enabled companies to better understand smart speaker purchase motivations, usage, satisfaction, and ownership patterns. Digging deeper into the data with a focus on the smart home, this report highlights how smart home trends and device categories are being influenced to varying degrees by smart speakers in the US, France, Germany, the UK, smart home trends and device categories. For smart home service providers, it provides insight into how smart speakers impact smart home activities and awareness. For smart home companies in general, it illustrates how smart speakers can, or will, drive certain tasks or interest in solutions or service bundles.

Subscribers to the Smart Speakers and Screens service are invited to contact the analyst team with any additional questions on the survey data, including requests for crosstabs from the dataset, or deep dives into demographic segments, brands or any other aspect of the research.

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