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Smart Home Market Update: July 2020



Report Summary:

This report presents Strategy Analytics view of the global smart home market as of the end of 2Q 2020. It focuses on the impact of COVID-19 on the smart home market with excerpts from a series of consumer studies in China, Germany the UK and US. Our view of the impact of the pandemic is reviewed in three scenarios and finally in the presentation of the changes we made to our global smart home forecasts based on our assumptions.

In addition, we detail the findings from interviews with selected European smart home players to capture their perspectives on the state of the market just prior to the outbreak of COVID-19.

NOTE: Enable “Notes Page” view for additional analysis and commentary on the slides


Table of Contents

Key Trends in the 2020 Smart Home Market

  • Impact of COVID-19 on the Smart Home Market: Scenarios to Consider

Consumer Insights

  • Excerpts from COVID-19 Consumer Behavior Tracking (March, April May 2020)
    • Trends in Attitudes about COVID-19
    • Smart Home Products Purchased Due to COVID-19
    • Attitudes about Smart Home Products Usefulness in the Pandemic (UK and US)
    • Use of Voice Commands Due to COVID-19 (UK and US)
    • Appeal of Security Services in the COVID-19 Market (DE, UK and US)

Key Findings from Interviews with Selected European Smart Home Players

Market Outlook and Forecast

  • Impact of COVID-19 on the Smart Home Forecast
  • Global
  • Western Europe
  • US

Summary and Questions for Consideration


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