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Smart Home Digital Assistant Ecosystems: Competitive Comparisons

Report Summary:

Digital assistant ecosystems such as Amazon Alexa and Google Assistant are growing at a fever pitch, and an ever-expanding list of compatible devices and services is helping smart home device manufacturers and service providers reach more customers than ever. It is no longer a question of whether these companies are part of a digital assistant ecosystem, but to what extent. The rules of engagement between these companies and ecosystems are changing as growth accelerates, highlighting areas of opportunity – and caution – for device manufacturers, service providers, and digital assistant platforms alike.

Table of Contents

1. Executive Summary
2. Digital Assistant Ecosystem Competitive Landscape
2.1 Digital Assistant Ecosystem Overview
2.2 Organizing the Overall Digital Assistant Ecosystem
2.2.1 General Purpose Digital Assistants
2.2.2 Specialized Digital Assistants
2.3 Brand Partnerships are Critical for Digital Assistant Ecosystem Growth
3. Digital Assistant Ecosystem Market Direction
3.1 How to Maneuver Through a Market of Walled Gardens?
3.1.1 Smart Home Device Companies
3.1.2 Smart Home Service Providers
3.2 Partnerships Fuel Smart Home Growth but Roadblocks Persist
3.2.1 Examining the Types of Partnerships
3.2.2 Identifying the Roadblocks that Exist
4. Key Considerations
4.1 For Companies Offering a Digital Assistant
4.2 For Smart Home Service Providers
4.3 For Smart Home Device Manufacturers
4.4 For Other Consumer Brands and Companies in Adjacent Industries
5. Appendix – Digital Assistant Provider Profiles
5.1 Alibaba
5.2 Amazon
5.3 Apple
5.4 Baidu
5.5 Comcast
5.6 Deutsche Telekom
5.7 Google
5.8 iFlyTek
5.9 Kakao
5.10 Korea Telecom
5.11 LG
5.12 LG U-Plus (U+)
5.13 Microsoft
5.14 Naver
5.15 Orange
5.16 Samsung
5.17 SK Telecom
5.18 Telefonica
5.19 Tencent
5.20 Vivint
5.21 Xiaomi
6. How Can We Help You?

Exhibit 2-1: View of the Digital Assistant Ecosystem Competitive Landscape
Exhibit 2-2 Strategy Analytics’ General Purpose Digital Assistant Ecosystems
Exhibit 2-3 Strategy Analytics’ Specialized Digital Assistant Ecosystems
Exhibit 3-1: Digital Assistant Ecosystem Size by Number of Brands Supported as of June 2018
Exhibit 5-1: Alibaba Overview
Exhibit 5-2: Amazon Overview
Exhibit 5-3: Apple Overview
Exhibit 5-4: Baidu Overview
Exhibit 5-5: Comcast Overview
Exhibit 5-6: Deutsche Telekom Overview
Exhibit 5-7: Google Overview
Exhibit 5-8: iFlyTek Overview
Exhibit 5-9: Kakao Overview
Exhibit 5-10: Korea Telecom Overview
Exhibit 5-11: LG Overview
Exhibit 5-12: LG U-Plus (U+) Overview
Exhibit 5-13: Microsoft Overview
Exhibit 5-14: Naver Overview
Exhibit 5-15: Orange Overview
Exhibit 5-16: Samsung Overview
Exhibit 5-17: SK Telecom Overview
Exhibit 5-18: Telefonica Overview
Exhibit 5-19: Tencent Overview
Exhibit 5-20: Vivint Overview
Exhibit 5-21: Xiaomi Overview

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