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Author: William Ablondi
Publication Date: Mar 31 2017
Pages: 36
Report Type: Report, Word
Smart Home

Smart Home Consumer Survey: Segmentation (Western Europe)

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Report Summary:

By the end of 2017, Strategy Analytics estimates that nearly 20% of all households in Western Europe will own one or more smart home devices. To continue to grow the market, companies must better understand the customers who make up the early majority – that is, the customers most likely to adopt smart home products and services in the near term – including their attitudes, behaviors, and lifestyles. This report sheds light on those consumers with findings from Strategy Analytics most recent Smart Home Consumer Survey.
Table of Contents

1. Executive Summary
2. The Smart Home Consumer Market
3. Segment Descriptions
4. How and Where Consumers Live
5. Segments by Age Group
6. Key Attitudes and Buying Behaviours
7. Demographic and Technographic Profiles of Target Segments
8. Relative Attractiveness of Smart Home Features and Capabilities Among Target Segments
9. Implications and Recommendations
10. Methodology
11. Appendix


Exhibit 1 1: Level of Engagement Consumers Have With Technology and Their Homes by Market Segment
Exhibit 2 1: Relative Sizes of Segments in the Marketplace for Smart Home Products and Services
Exhibit 4 1: Home Ownership in Target Segments
Exhibit 4 2: Type of Residence Occupied Across Target Segments
Exhibit 5 1: Age Distribution Across Target Segments
Exhibit 6 1: Average Consumers vs. Strugglers
Exhibit 6 2: Average Consumers vs. Convenience Seekers
Exhibit 6 3: Average Consumers vs. Retired Renters
Exhibit 6 4: Average Consumers vs. Greens
Exhibit 6 5: Average Consumers vs. Affluent Nesters
Exhibit 6 6: Average Consumers vs. Impressers
Exhibit 6 7: Average Consumers vs. Early Adopters
Exhibit 7 1: Demographic and Technographic Profile: Greens
Exhibit 7 2: Demographic and Technographic Profile: Affluent Nesters
Exhibit 7 3: Demographic and Technographic Profile: Impressers
Exhibit 7 4: Demographic and Technographic Profile: Early Adopters
Exhibit 8 1: Relative Importance of Smart Home Capabilities Among Target Segment Consumers
Exhibit 10 1: Attributes That Differentiate Segments in the Western European Market

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