Author: William Ablondi


Publication Date: Mar 23 2017


Pages: 31


Report Type: Report, Word



 Smart Home

Smart Home Consumer Survey: Segmentation (US)




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Report Summary:

By the end of 2017, Strategy Analytics estimates that roughly 30% of all households in the United States will own one or more smart home devices. To continue to grow, companies must better understand the customers who make up the Early Majority – that is, the customers most likely to adopt smart home products and services in the near term – including their attitudes, behaviors, and lifestyles. This report sheds light on those consumers with findings from Strategy Analytics 2017 Smart Home Consumer Survey.

Table of Contents

1. Executive Summary
2. The Smart Home Consumer Market
3. Segment Descriptions
4. How and Where Consumers Live
5. Segments by Age Group
6. Key Attitudes and Buying Behaviors
7. Demographic and Technographic Profiles of Target Segments for Smart Home Devices, Systems, and Services
8. Relative Attractiveness of Smart Home Features and Capabilities Among Target Segments
9. Implications and Recommendations
10. Methodology
11. Appendix

Exhibits:


Exhibit 1-1: Level of Engagement Consumers Have With Technology and Their Homes by Market Segment
Exhibit 2-1: Relative Sizes of Segments in the Smart Home Marketplace
Exhibit 4-1: Home Ownership by Market Segment
Exhibit 4-2: Type of Residence Occupied by Segment
Exhibit 5-1: Age Distribution Among Segments in the the Smart Home Marketplace
Exhibit 6-1: Average Consumers vs. Strugglers
Exhibit 6-2: Average Consumers vs. Laggards
Exhibit 6-3: Average Consumers vs. Affluent Nesters
Exhibit 6-4: Average Consumers vs. Greens
Exhibit 6-5: Average Consumers vs. Impressers
Exhibit 6-6: Average Consumers vs. Millennials
Exhibit 7-1: Demographic and Technographic Profile: Affluent Nesters
Exhibit 7-2: Demographic and Technographic Profile: Impressers
Exhibit 7-3: Demographic and Technographic Profile: Millennials
Exhibit 8-1: Relative Importance of Smart Home Capabilities Among Target Segment Consumers
Exhibit 8-2: Ownership of Professionally Monitored Security Systems Among Target Segments
Exhibit 10-1: Attributes That Differentiate Segments in the US Market

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