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Author: William Ablondi
Co Author: Joseph Branca
Publication Date: Dec 18 2015
Pages: 36
Report Type: Report, Word
Smart Home

Smart Home Consumer Survey: Consumer Segmentation (US)



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Report Summary:

This report presents a segmentation analysis of the market for smart home devices, systems, and services. Drawing on responses from more than 2,000 individual consumers in the United States, it identifies six distinct consumer segments and highlights which are most likely to buy smart home systems and services in the near term. Additionally, it provides detailed insights into the products and services that they already use and which they are most willing to pay to acquire.

Table of Contents

1. Executive Summary
1.1 Segment Sizes
1.2 Generational Breakdown of Segments in the Smart Home Marketplace
1.3 Segment Descriptions
1.3.1 Green Nesters
1.3.2 Impressers
1.3.3 Millennials
1.4 Attitudes & Behaviors
1.4.1 Green Nesters
1.4.2 Impressers
1.4.3 Millennials
1.5 Willingness to Pay for Smart Home Features
1.5.1 Green Nesters
1.5.2 Impressers
1.5.3 Millennials
1.6 Willingness to Pay for Smart Home Services
1.7 Willingness to Pay for a Smart Home Starter Kit
2. Segment Sizes
3. Consumer Attitudes
3.1 Green Nesters
3.2 Impressers
3.3 Millennials
3.4 Practical Greens
3.5 Frugal Nesters
3.6 Pragmatists
4. Consumer Behaviors
4.1 Green Nesters
4.2 Impressers
4.3 Millennials
4.4 Practical Greens
4.5 Frugal Nesters
4.6 Pragmatists
5. Top Segments for Companies Marketing Smart Home Devices, Systems, and Services
5.1 Green Nesters
5.1.1 Demographic and Technographic Profile
5.1.2 Willingness to Pay for Smart Home Features
5.2 Impressers
5.2.1 Demographic and Technographic Profile
5.2.2 Willingness to Pay for Smart Home Features
5.3 Millennials
5.3.1 Demographic and Technographic Profile
5.3.2 Willingness to Pay for Smart Home Features
6. Willingness to Pay for Services in the Smart Home
7. Willingness to Pay for a Starter Kit to Enable Self-Monitoring & Control Features in the Smart Home
8. Strategic Recommendations
9. Methodology
9.1 Survey Methodology
9.2 Segmentation Methodology
10. Contact the Authors of This Report

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