This report is Strategy Analytics' annual assessment of one of the marquee smart home device segments. For 2021, video doorbells are covered in a separate report, as the market drivers and competitive landscape for that smart home device segment are demonstrably different than surveillance cameras.

Strategy Analytics has observed that as the global smart home surveillance camera installed base approaches more than 200 million units by the end of 2021, the camera market is entering the early stages of a cycle of iterative, not innovative, updates. The next few years may very well be a reckoning for hardware-focused camera brands as camera average selling prices and margins continue to decline. Most camera makers are moving quickly to craft subscription-based services powered by AI and other software tools, yet even prominent brands such as Arlo, Nest, and Ring have yet to convert smart home camera surveillance users into paying subscribers.

This report highlights the key players and market dynamics driving the smart home surveillance camera market globally, as well as in North America, Western Europe, Asia-Pacific, and Rest of World. It presents Strategy Analytics' latest smart home surveillance camera units sold and consumer spending forecasts for each region out to 2025, with additional global and regional analysis and assessment of regional market and customer trends.