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O2 Home Promises to Heat up the UK Smart Home Market

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Report Summary:

Telefónica UK Limited known as O2 to consumers launched O2 Home on September 1. 2016 with little fanfare, but with a deliberate strategy aimed at success in the long term as opposed to big subscriber numbers in the short term. The launch marks O2’s next step in a journey that began publically two years ago when its parent in Madrid licensed the AT&T Digital Life platform. This Insight takes a look at the offering, O2’s approach to the market and the opportunity for service providers such as O2 in the UK market.

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