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Global Insights from Strategy Analytics' Smart Home Consumer Survey



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Report Summary:

This report outlines findings from Strategy Analytics’ recent Smart Home Consumer Survey, and incorporates feedback from more than 7,000 respondents in France, Germany, Italy, Spain, the United Kingdom, and the United States, aiming to deliver insights as to how providers of smart home systems and services across the spectrum can better connect with consumers to capitalize on the smart home opportunity.
Table of Contents

TABLE OF CONTENTS: 

1. Executive Summary
2. Introduction
     2.1 Goals and Implications of Research
     2.2 Survey Description
     2.2.1 Phase I
     2.2.2 Phase II
3. Capabilities Consumers Have and Those They are Most Willing to Pay for by Country
     3.1 Professionally Monitored Security, Self-monitored Security, & On-call Guard Services
     3.1.1 Level of Interest
     3.1.2 Willingness to Pay
     3.2 Self-monitoring
     3.2.1 Level of Interest
     3.2.2 Willingness to Pay by Notification Type
     3.2.3 Amount Willing to Pay for a Starter Kit
4. Consumer Willingness to Pay for Remote Monitoring & Control Capabilities
     4.1 Willingness to Pay for Peace of Mind Capabilities
     4.2 Willingness to Pay for Convenience Capabilities
     4.3 Willingness to Pay for Safety Capabilities
     4.4 Willingness to Pay for Security Capabilities
     4.5 Willingness to Pay for Cost Savings Capabilities
     4.6 Willingness to Pay for Energy Management Capabilities
     4.7 Elderly Monitoring
     4.7.1 Level of Interest
     4.7.2 Willingness to Pay
     4.8 Willingness to Pay for Select Smart Home Capabilities
5. Preferred Providers
     5.1.1 Security
     5.1.2 Self-Monitoring
     5.1.3 Energy Management
     5.1.4 Elderly Monitoring
     5.1.5 Overall
6. Implications and Recommendations
     6.1 Retailers
     6.2 CE Manufacturers
     6.3 Service Providers
     6.4 Other
7. Contact the author of this report

EXHIBITS:

Exhibit 3 1: Households with Professionally Monitored Security
Exhibit 3 2: Average Monthly Rates Paid for Professionally Monitored Security Services
Exhibit 3 3: Interest in Free Professionally Monitored Security Services
Exhibit 3 4: Amount Willing to Pay for Professionally Monitored Security Services
Exhibit 3 5: Households that Have Self-Monitoring and Control
Exhibit 3 6: Level of Interest in Free Services for Self-Monitored Security
Exhibit 3 7: Willingness to Pay by Notification Type
Exhibit 3 8: Amount Respondents are Willing to Pay for a Starter Kit
Exhibit 4 1: Willingness to Pay for Peace of Mind Capabilities
Exhibit 4 2: Willingness to Pay for Convenience Capabilities
Exhibit 4 3: Willingness to Pay for Safety Capabilities
Exhibit 4 4: Willingness to Pay for Security Capabilities
Exhibit 4 5: Willingness to Pay for Cost-Savings Capabilities
Exhibit 4 6: Willingness to Pay for Energy Management Capabilities
Exhibit 4 7: Interest in Free Elder Monitoring Services
Exhibit 4 8: Willingness to Pay for Elder Monitoring Capabilities
Exhibit 4 9: Willingness to Pay for Select Smart Home Capabilities
Exhibit 5 1: Preferred Security Service Providers
Exhibit 5 2: Preferred Providers for Remote Monitoring Services
Exhibit 5 3: Preferred Home Energy Management Providers
Exhibit 5 4: Preferred Providers for Elder Monitoring Capabilities
Exhibit 5 5: Preferred Providers for Overall Smart Home Capabilities


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