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Consumer Survey: Incidence of Smart Home Devices in France, Germany, the UK, and the US



Report Summary:

The hype surrounding the smart home would make it appear that peak smart home is just around the corner. In reality, however, the smart home market is just getting started. This report leverages survey data from Strategy Analytics’ Smart Speaker User Survey to take a closer look at the incidence of a range of smart home devices used by consumers in the US, the UK, France, and Germany.
Table of Contents

1. Executive Summary
2. The Survey
2.1 Strategy Analytics’ Definition of “Smart”
2.2 Structure
2.3 Scope
3. Global and Regional Incidence Rates and Analysis
3.1 Global
3.1.1 Key Observations – Global
3.2 US
3.2.1 Key Observations - US
3.3 Germany
3.3.1 Key Observations - Germany
3.4 France
3.4.1 Key Observations – France
3.5 UK
3.5.1 Key Observations – the UK
4. Questions for Further Discussion
4.1 The Consumer Purchasing Journey
4.2 Brand Strengths and Weaknesses
4.3 The Roles of Intangibles
4.4 Impacts on Short- and Long-term Strategies
5. Related Reports
5.1 Additional Reports
5.1.1 Smart Home Strategies Report(s)
5.1.2 Smart Speakers and Screens Report(s)
6. Appendix
7. How Can We Help You?

Exhibit 3-1 Global Smart Home Device Incidence Rates
Exhibit 3-2 US Smart Home Device Incidence Rates
Exhibit 3-3 Germany Smart Home Device Incidence Rates
Exhibit 3-4 France Smart Home Device Incidence Rates
Exhibit 3-5 UK Smart Home Device Incidence Rates



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