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CES 2020: Will Brand Proliferation Paralyze the Smart Home Purchasing Journey?

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Report Summary:

CES 2020 demonstrated that the smart home market is taking huge steps towards becoming a mass market. More brands than ever are creating devices that address virtually every facet of the home, from the front door to the kitchen to bathroom and to every living space in the home, as well as the garage and yard outside.


But the sheer proliferation of options for consumers may paralyze consumers’ smart home purchase journey.

Table of Contents

1. Executive Summary 3
1.1 The Bad News 3
1.2 The Good News 3
2. CES 202 Smart Home Highlights 5
2.1 The Big Tech Companies 5
2.1.1 Amazon 5
2.1.2 Apple 5
2.1.3 Google 6
2.1.4 LG Electronics 6
2.1.5 Samsung 6
2.2 Smart Home Video Doorbells 7
2.3 Smart Home Security Cameras and Services 9
2.4 Smart Locks and Access Control 11
2.5 Smart Lighting and Electrical Devices 12
2.6 Smart Appliances 14
2.7 Water Management and Smart Plumbing Fixtures 14
2.8 Elderly Monitoring and the Smart Home 16
2.9 Other Announcements 17
2.9.1 Advanced Smart Home Presence Sensing 17
2.9.2 Smart Home and the Connected Car 17
2.9.3 Platforms and Hubs 18
2.9.4 Open Connectivity Forum (OCF) 18
3. Implications for the Smart Home Market in 2020 19
4. How Can We Help You? 20

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