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All-in with eero: Amazon's Smart Home Push Marches On



Report Summary:

Amazon’s acquisition of mesh Wi-Fi company eero is less about Amazon seeking to become a smart home technology leader and more about expanding its role as a smart home enabler. Bringing better Wi-Fi to the masses is important: Amazon and hundreds of other companies can sell more smart home devices and services to consumers. But eero does more than that for Amazon: it enables Amazon to exert even greater control over the smart home narrative, making it more difficult for competitors to keep it at bay. 

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