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Author: Jack Narcotta
Publication Date: Aug 06 2020
Pages: 7
Report Type: Insight, Word
Smart Home

ADT and Google: Smart Home Dynamic Duo or Contentious Combo?

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Report Summary:

Google and ADT announced on August 3, 2020, that Google had made a $450 million investment in ADT, which will now feature Nest devices for subscription services in ADT’s home automation and interactive security offerings. How does this partnership change smart home and interactive security markets in the US, and what are Strategy Analytics’ assessments of the impacts to ADT, Google, their competitors, partners, and customers? 

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