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ADT and State Farm Partner Up



Report Summary:

On September 6, 2022, ADT and State Farm announced their formation of a partnership both companies claim will alter the competitive landscape of both the residential security and insurance markets. How does this partnership alter the smart home and interactive security markets in the US, and what are Strategy Analytics’ assessments of the deal for the partners and Google?
Table of Contents

1. Executive Summary
2. Summary of the Partnership
   2.1. State Farm
   2.2. ADT
   2.3. Google
   2.4. Implications for ADT’s Financial Situation
3. What’s in it for ADT, State Farm and Google?
   3.1. ADT
   3.2. State Farm
   3.3. What About Google?
4. How Will the Partnership Change the US Smart Home Market?
   4.1. The Integrated Offering
5. Recalling the History of Insurance and Security Provider’s Partnerships
6. Conclusions
   6.1. Positive Points
   6.2. Caveats
7. Additional Questions to Consider 
 

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