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2015 Smart Home Summit Presentation

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Report Summary:

Presentation delivered by Bill Ablondi at the Smart Home Summit in Canary Wharf, London, UK September 30, 2015 entitled “So Many Devices, So Much Innovation, BUT… Who Will Pay?”

The presentation presents some summary findings from Strategy Analytics’ Smart Home Survey and Segmentation Analysis. Specifically, it shows that difference among consumer segments are greater than country differences in terms of identifying which consumers are likely to buy smart home products and services.

Three segments in the European countries surveyed (France, Germany, Italy, Spain and the UK) represent the greatest near-term potential for smart home sales: Green Nesters, Impressers and Millennial Males; all of which are profiled.

The latest global smart home forecast and 10 year forecast of smart home devices are also presented along with several Key Success Factors:

  • Creative pricing and innovative business models
  • Seek partnerships to expand your reach to prospective customers
  • Focus on well-designed products and user interfaces
  • Clever point solutions can get you in the “door”, BUT the end game will be won with connected, integrated solutions

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