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Global Smart Speaker and Screens Shipment and Installed Base Forecast by Region : 2014 to 2027 Q2 '22 Update



Report Summary:

The global market for smart speakers and smart displays is entering a new phase, one characterised by more modest growth rates and a shift in device vendor strategy from targeting first time buyers towards driving deeper engagement amongst existing owners as well as encouraging them to upgrade and add additional units in their homes. The unprecedented speed of adoption of smart speakers and displays over the past six years has meant that the market is already maturing in certain territories and therefore shipment volume growth has inevitably slowed. Smart display shipments are growing at a faster rate than speaker-only devices and display based products now account for close to 30% of total annual sales units. The long term outlook for the category as a whole remains bright and global shipments are forecast to grow at 10% CAGR through 2027.

This report forecasts global smart speaker shipments, installed base, households and household penetration by 6 major regions from 2014 to 2027. The report is published in June 2022 following actual Q1 2022 results. 
 

Table of Contents

1. Title
2. Contents
3. Analysis
4. Pivot Table
5. Total Shipments
6. Total Installed Base
7. Total Households
8. Total Household Penetration
9. Definitions
10. Methodology
11. How Can We Help You?
12. Contacts
 

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