Q4 2016 saw explosive growth in demand for Intelligent Home Speakers with shipments up nearly 600% year-over-year to 4.2 million units. Amazon's artificial intelligence platform, Alexa, dominated the market with an 88% share of shipments in the quarter. However, the launch of Google Home during the final quarter of 2016 and the emergence of other virtual assistant ecosystems this year will mean that Amazon's early dominance will come increasingly under threat.
This report provides quarterly global Intelligent Home Speaker shipments and installed base by major vendor and by operating system from Q4 2014 through Q4 2016 with an estimate for Q1 and Q2 2017. Regions covered include North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe, and Africa & Middle East.