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TVs Not Dying Its Changing
This presentation was given by Strategy Analytics at the recent Hollywood:Forecast event in Beverly Hills, CA. It discusses key drivers in the rapidly changing world of TV and presents market data and forecasts for adoption of multiscreen TV-addressable devices and OTT TV and video. It concludes that far from dying, television undergoing a process of rapid change, and that the industry is currently in the middle of a second major expansion wave of recent years. These changes are evident in consumer behaviour around television content and devices, creating new challenges and opportunities in video and related advertising business models.