Consumer Electronics



Roku and Amazon Draw Up TV Streaming Platform Battle Lines in European Expansion



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Report Summary:

Roku and Amazon have established themselves as the leading streaming TV platform providers in the US thanks to wide adoption of their standalone media streaming players and Smart TVs with built-in access to their popular OTT platforms. However, neither brand has so far been able to fully replicate their domestic success on the international stage. Recent European expansion announcements from both companies may set them on a path towards greater global influence. What are the challenges that Roku and Amazon face as they look to grow their share of the European market and which company is more likely to succeed?

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