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Author: David Mercer


Publication Date: Oct 14 2011


Pages: 20


Report Type: Report, Word



 Consumer Electronics

Multiscreen Connected TV Assessing Device Usage and Ownership




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Report Summary:

Not so long ago the only way people could watch online TV shows and movies was on a PC. Options have now proliferated to the extent that the TV is rapidly catching up as a primary screen for consuming connected TV, and tablets are already beginning to make an impact in spite of their novelty. This report further examines the findings from Strategy Analytics’ latest ConsumerMetrix survey involving nearly 5000 users across the US and Europe. It describes current levels of usage of multiscreen devices (TV, PC, Tablet, Smartphone), examines the ways in which consumers are connecting their TVs to online TV and movie services, and presents market estimates for current levels of multiscreen connected TV device usage.

Table of Contents

    1 Executive Summary
    2 Who watches internet TV shows and movies?
    3 Which screens are people using to watch internet TV and movies?
      3.1 Multiscreen TV options
      3.2 PC, TV, Tablet or Smartphone?

    4 Connected TV Configurations
    5 Cause or effect? Connected devices and internet video
    6 Market Sizing Implications
      6.1 Key assumptions
      6.2 Multiscreen user and device populations

    7 Conclusions and Implications
    8 Methodology and Contacts
      8.1 Survey methodology
      8.2 Terms and definitions
      8.3 Contact the author of this report

List of Exhibits

    Exhibit 1 How many people watch TV shows or movies over the internet?
    Exhibit 2 Multiscreen Internet TV Options
    Exhibit 3 Which screen do people use to watch internet TV and movies? - Total Sample
    Exhibit 4 Which screen to people use to watch internet TV and movies? - Internet Video Users
    Exhibit 5 Connected TV Users: How do they connect?
    Exhibit 6 Number of connected TV devices used by connected TV viewers
    Exhibit 7 How are People Connecting the TV to the Internet to Watch Video?
    Exhibit 8 How Young Xbox360 Users in the US Watch Internet TV and Movies
    Exhibit 9 How many people only use a PC to watch internet TV and video?
    Exhibit 10 The strong relationship between connected video device usage and internet video activity
    Exhibit 11 Comparing connected TV viewing activity with connected DTV device usage
    Exhibit 12 Number of Homes Using Multiscreen Connected TV and Video Devices
    Exhibit 13 Percentage of Total Households Using Multiscreen Connected TV and Video Devices

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