EntertainmentConsumer Electronics

Consumer Electronics

LeEco acquires VIZIO in $2 billion deal



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Report Summary:

On 26th July 2016, Chinese Internet company LeEco entered an agreement to buy California-based consumer electronics brand VIZIO in a deal worth a reported US$2 billion. The acquisition marks a key milestone in LeEco’s international expansion plans and is the latest in a series of growth initiatives by Chinese technology companies looking to expand their brand presence in the USA. This Insight examines the deal and its implications for the two companies and the wider industry.



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