Consumer Electronics

IFA 2017: Google Assistant Shines as Smart Speaker Competition Heats Up

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Report Summary:

The battle for dominance in the smart speaker market entered a new phase in Berlin last week as the first third party speakers to support Google Assistant were unveiled from a range of manufacturers. New speakers supporting Amazon’s Alexa platform were also introduced but Google Assistant’s expanded presence and Apple’s imminent HomePod launch will pose a serious challenge to Alexa’s current dominance of the marketplace. This report analyses the major smart speaker products to launch at this year’s IFA, examines the implications of the key developments and identifies issues that will require further research.

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