EntertainmentConsumer Electronics

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Author: David Watkins
Publication Date: May 21 2010
Pages: 5
Report Type: Insight, Word
Consumer Electronics

Games Consoles Sonys PS3 Increases Global Share In Q1 2010



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Report Summary:

Global first quarter results from all three major home games console providers have now been confirmed. While this quarter is traditionally the second lowest of the year in terms of shipments, it can provide useful early indications of full year forecasts. Our analysis shows that while Wii sales fell relative to Q109, its share in fact remained constant relative to Q409. The main movement in Q1 2010 was the growing share for Sony’s PS3, at the expense of Microsoft’s Xbox 360. These results, together with the official 2010 forecasts released by the vendors, are broadly in line with Strategy Analytics’ expectations and we have therefore made no significant adjustment to our 2010 or longer term forecasts. We continue to project global sales of current generation consoles of 42 million units in 2010, a decline of 9%.

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