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Connected TV Players Another Battlefield in the Smart TV War
Consumers are getting used to enjoying their movies and TV shows from the Internet directly on their living room TV screens. Among many options consumers can choose, purchasing a Connected TV player/set-top-box from retail is one of the easy options.
Based on Strategy Analytics’ latest ConsumerMetrix survey involving almost 5000 users across the US and Europe, this report takes a deep dive in examining the nascent Connected TV player market.
It profiles the major vendors’ products in the market and assesses consumer demand, behavior and demographics associated with the Connected TV player market. It also provides a five-year forecast for the category as a whole and for Apple TV device specifically on a global basis.