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Author: Eric Smith
Publication Date: Jan 30 2013
Pages: 18
Report Type: Presentation, PowerPoint
Consumer Electronics

CE Vendor Quarterly Analysis Apple (AAPL) Q4 2012

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Report Summary:

Apple delivered a strong quarter in Q4 2012, largely due to strong iPhone and iPad revenues. An overall decline in the PC market created difficulty for Mac Desktops and Mac Portables, while iPod revenue continued its gradual fall. In contrast, Apple TV had record sales this quarter as consumer interest in digital media adapters builds momentum. This report primarily focuses on three of Apple’s reporting segments: iPod, Mac (including Desktops and Portables), and Accessories (including Apple TV).

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