EntertainmentConsumer Electronics

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Author: Eric Smith
Publication Date: Aug 08 2013
Pages: 17
 Report Type: Presentation, PowerPoint

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Consumer Electronics

CE Vendor Quarterly Analysis Apple (AAPL) Q2 2013



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Report Summary:

Apple posted quarterly revenue of $35.3 billion and quarterly net profit of $6.9 billion. Net profit fell on an annual basis as lower-margin products drag down Apple’s product mix. Mac Desktop, Mac Portable, iPod, and Apple TV accounted for 16% of the revenue this quarter. Gains by Macs last quarter were short-lived as supply and demand for Mac Desktops were rebalanced after two turbulent quarters. Overall unit sales for Macs fell by 7% year-on-year in Q2 2013. This report primarily focuses on three of Apple’s reporting segments: iPod, Mac (including Desktops and Portables), and Accessories (including Apple TV) and provides a four-quarter forecast for iPod, Mac Desktop, and Mac Portable unit sales.

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