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Author: Eric Smith
Publication Date: May 15 2013
Pages: 17
Report Type: Presentation, PowerPoint
Consumer Electronics

CE Vendor Quarterly Analysis Apple (AAPL) Q1 2013



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Report Summary:

Apple posted quarterly revenue of $43.6 billion and quarterly net profit of $9.5 billion. Net profit fell on an annual basis as a lower margin product mix weighs on Apple. Mac Desktop, Mac Portable, iPod, and Apple TV accounted for 18% of the revenue this quarter. Mac Desktops showed some recovery after a tough Q4 2012, but this momentum will be short-lived as the weak PC market is based on a fundamental shift in how consumers perform their everyday computing needs. This report primarily focuses on three of Apple’s reporting segments: iPod, Mac (including Desktops and Portables), and Accessories (including Apple TV).

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