EntertainmentConsumer Electronics

Consumer Electronics

Apple TV's Long Overdue Makeover

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Report Summary:

On the 9th September 2015, following months of rumor and speculation, Apple finally unveiled its revamped Apple TV device at an event in San Francisco. This Insight provides analysis of the key features of the new Apple TV and assesses whether Apple has hit the right notes in order to make its device a dominant force in the context of an increasingly competitive connected living room.

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