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Author: David Watkins


Publication Date: Sep 28 2017


Pages: 5


Report Type: Insight, Word



 Consumer Electronics

Amazon Shows Rivals that it Means Business with Revamped Echo Hardware Line-up




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Report Summary:

Amazon unveiled a slew of new Alexa-powered hardware at a press event at its Seattle headquarters on 27th September 2017. The e-commerce giant has built a significant lead in the fledgling home assistant market, accounting for 80% of global smart speaker sales in the first half of 2017 according to Strategy Analytics’ latest quarterly smart speaker tracker. Amazon’s new products put out a clear signal to rivals such as Apple and Google that it intends to establish Alexa as the default operating system for the home. This report analyses the key hardware announcements at Amazon’s event and their implications for the wider market.


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