EntertainmentConsumer Electronics

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Author: David Watkins
Co Author: Chirag Upadhyay
Publication Date: Mar 08 2022
Pages: 16
Report Type: Metrics, Excel
Consumer Electronics

USA Connected TV Device Vendor Market Share Q4 2021

Report Summary:

Weakened demand for TV displays following record growth during the height of the pandemic and ongoing supply chain constraints which are impacting manufacturers' ability to fulfill orders resulted in a drop of 6% in US shipments of connected TV devices in Q4 2021. Next generation console sales from Sony and Microsoft were hampered by the shortage of components as shipments dropped 10% on the previous year while Smart TV shipments were down 15% year-on-year as demand levels readjusted after the sales spike of 2020 and retail prices climbed as the impact of increased panel prices and logistics costs took hold. Media streaming player shipment growth slowed significantly to just 5% in Q4 2021 due to product supply issues and a marked downturn in promotional activity over the holiday season. 

This report provides quarterly shipment and installed base vendor shares for the USA across the four Connected TV Device categories of Smart TVs, Smart Blu-ray players, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.

Table of Contents

1. Title
2. Contents
3. Introduction
4. Analysis
5. Charts
6. Pivot Table
7. USA Shipments
8. USA Installed Base
9. Smart TV
10. Smart Blu-ray Player
11. IP Games Console
12. Digital Media Streamer
13. Definitions
14. Methodology
15. Contacts
Flat File

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