EntertainmentConsumer Electronics

Ask the author
Author: David Watkins
Co Author: Chirag Upadhyay
Publication Date: Mar 10 2021
Pages: 16
Report Type: Metrics, Excel
Consumer Electronics

USA Connected TV Device Vendor Market Share Q4 2020



Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

US shipments of Connected TV devices reached a record 104 million units in 2020 following a 13% surge during Q4. Shipment growth in 2020 was at its highest level for six years as demand for smart TVs and media streaming players climbed sharply. Locked down consumers sought comfort in big screen entertainment and the additional injection of fiscal stimulus checks in the US resulted in millions of consumers upgrading their existing TVs or buying additional sets to cater for the viewing needs of multiple family members. The pandemic induced lockdown also resulted in a surge in screen time for video and TV particularly with regards to time spent watching subscription streaming services such as Netflix and Disney+. Millions of households signed up to a video streaming service for the first time during lockdown. This added further motivation to upgrade and adopt new connected TV devices in order to access those services.

This report provides quarterly shipment and installed base vendor shares for the USA across the four Connected TV Device categories of Smart TVs, Smart Blu-ray players, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
 

Table of Contents

1. Title
2. Contents
3. Introduction
4. Analysis
5. Charts
6. Pivot Table
7. USA Shipments
8. USA Installed Base
9. Smart TV
10. Smart Blu-ray Player
11. IP Games Console
12. Digital Media Streamer
13. Definitions
14. Methodology
15. Contacts
Flat File
 

For more information about our services please contact us or email support@strategyanalytics.com

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message: