EntertainmentConsumer Electronics

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Author: David Watkins
Co Author: Chirag Upadhyay
Publication Date: Sep 07 2021
Pages: 16
Report Type: Metrics, Excel
Consumer Electronics

North America Connected TV Device Vendor Market Share Q2 2021



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Report Summary:

Consumer demand for connected TV devices across the North America region has been strong throughout the pandemic as households looked to improve and expand their home entertainment set ups during the extended periods of lockdown. However, that growth in demand showed signs of slowing during Q2 2021 as Covid restrictions eased and consumers started to prioritise out of home experiences. Subsequently, spending patterns have shifted and consumer electronics are not at the top of as many people's shopping lists. Overall connected TV device shipments grew by 6% year over year to 22.8 million units but that was significantly down on the 33% growth seen in Q1 2021 and 17% in Q4 2020. 

This report provides quarterly shipment and installed base vendor shares for North America across the four Connected TV Device categories of Smart TVs, Smart Blu-ray players, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
 

Table of Contents

1. Title
2. Contents
3. Introduction
4. Analysis
5. Charts
6. Pivot Table
7. North America Shipments
8. North America Installed Base
9. Smart TV
10. Smart Blu-ray Player
11. IP Games Console
12. Digital Media Streamer
13. Definitions
14. Methodology
15. Contacts
16. Flat File
 

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