EntertainmentConsumer Electronics

Consumer Electronics

Global Smart TV Shipments, Installed Base and Penetration Forecast for 88 Countries 2011-2020

Please contact us to discuss pricing Contact Us

Report Summary:

Global shipments of Smart TV displays grew by 36% in 2014 to reach 97.4 million units, representing 41% of all Flat Panel TVs shipped during the year.  Wider product availability, falling premiums for the feature and surging interest in OTT video services will help drive shipment growth of 29% in 2015 as the market breaks through the 100 million unit barrier for the first time. Accounting for over 40% of global Smart TV volume demand, the Asia Pacific region (driven by China) is by far the largest Smart TV market followed by North America and Western Europe.    This report forecasts global Smart TV shipments, installed base and household penetration for 6 regions and 88 countries worldwide from 2011 to 2020, including China, the United States, Japan, Germany, the United Kingdom, France, Italy, Spain, Russia, Brazil, India and others. The report also includes analysis of some of the key issues impacting the Smart TV market today as well as insight into the frequency of Smart TV usage from Strategy Analytics' latest consumer survey results.

Table of Contents

Tab 1    Title Page
Tab 2    Contents
Tab 3    Analysis of Key Trends

Tab 4    Global Smart TV Regional Summary

Tab 5    Global Smart TV Shipment Forecast for 88 Countries

Tab 6    Global Smart TV Shipments Ranked by Size for 88 Countries

Tab 7    Global Smart TV Installed Forecast for 88 Countries

Tab 8    Global Smart TV Installed Base Ranked by Size for 88 Countries

Tab 9    Global Smart TV Household Penetration for 88 Countries

Tab 10    Global Smart TV Household Penetration Ranked by Size for 88 Countries

Tab 11    Definitions
Tab 12    Countries Covered

Tab 13    Methodology

Tab 14    Analyst Contacts

Tab 15    Pivot Table

Tab 16    Flat File

For more information about our services please contact us or email support@strategyanalytics.com


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $4899.
  • UK visitors will be charged £3600.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left