EntertainmentConsumer Electronics

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Author: Edouard Bouffenie
Co Authors: Andreas Koehler, David Watkins
Publication Date: May 09 2023
Pages: 15
Report Type: Forecast and Outlook
Consumer Electronics

Global Smart TV Shipment Installed Base and Household Forecast for 88 Countries 2011 to 2028

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Report Summary:

Rising inflation, geopolitical conflicts, fears of recession and the tightening squeeze on the cost of living as a result of the ongoing energy crisis continue to negatively impact consumer sentiment across large parts of the world which in 2022 was still leading to reduced demand for big ticket electronics items such as Smart TVs in most markets. This report provides an update to our November 2022 Smart TV forecast and includes a downwards revision of our expectations for the market in 2023. Despite the weakened demand outlook though, the competitive environment remains as dynamic as ever as new brands challenge the long term leadership of the established TV OEMs. Meanwhile, the battle for Smart TV OS share has been heating up as new platforms join the race as they look to grow their influence in the connected TV ecosystem.
This report forecasts global smart TV shipments, installed base and household penetration by 6 major regions and 88 countries from 2011 to 2028. The report also provides annualized regional Smart TV market shares by brand and operating system.

Table of Contents

1. Title
2. Contents
3. The Story
4. Analysis
5. Pivot Table
6. Global FPTV Summary
7. Smart TV Shipments
8. Smart TV Installed Base
9. Smart TV Households
10. Smart TV Household Penetration
11. Regional Smart TV Brand Market Shares 2011 to 2023
12. Regional Smart TV OS Market Share 2015 to 2023
13. Definitions
14. Methodology
15. Contacts

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