EntertainmentConsumer Electronics

Consumer Electronics

Global Smart TV Shipment, Installed Base and Household Forecast for 88 Countries : 2011 to 2026

Report Summary:

Global smart TV shipments grew by just 0.6% in 2021 to reach 187.5 million units as overall Flat Panel TV demand fell by 4% amidst rising retail prices and weakness in North America and China. Smart TVs accounted for 83% of all flat panel TV shipped worldwide in 2021, up from 79% in 2020. By 2026 Strategy Analytics forecasts that global smart TV volumes will reach 248 million units annually representing 94% of total flat panel TV shipments.

Samsung is the top ranked Smart TV manufacturer worldwide which has enabled the brand to establish a strong footprint for its Tizen operating system. However, Google's Android TV OS is becoming widely adopted by TV OEMs and is expected to challenge Samsung's Tizen at the top of the shipment rankings in the coming year.

This report forecasts global smart TV shipments, installed base and household penetration by 6 major regions and 88 countries from 2011 to 2026. The report also provides annualized regional Smart TV market shares by brand and operating system.

Table of Contents

1. Title
2. Contents
3. The Story
4. Analysis
5. Pivot Table
6. Global FPTV Summary
7. Smart TV Shipments
8. Smart TV Installed Base
9. Smart TV Households
10. Smart TV Household Penetration
11. Regional Smart TV Brand Market Shares 2011 to 2021
12. Regional Smart TV OS Market Share 2015 to 2021
13. Definitions
14. Methodology
15. How Can We Help You?
16. Contacts

For more information about our services please contact us or email support@strategyanalytics.com


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $4899.
  • UK visitors will be charged £3600.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left