Smart TV ownership is growing steadily and is set to surpass 50% of homes globally by 2026. Annual shipments reached 186 million units during 2020 representing 79% of all TVs shipped worldwide and shipments are expected to break through 200 million units per year in 2022. Samsung, TCL and LG are the world's leading smart TV brands and represent over 40% of the market between them. However, the competitve landscape is evolving and smart TV is becoming a key battleground for control over the TV user interface. Proprietary home grown smart TV operating systems are steadily giving way to platforms developed by the world's leading technology companies such as Google and Amazon whose expertise and experience in developing and supporting software platforms is helping to drive improved user experience and deeper consumer engagement.

This report forecasts global smart TV shipments, installed base, households and household penetration by 6 major regions and 88 countries from 2011 to 2026. Regional shipment market shares are also provided by Smart TV manufacturer and by Smart TV operating system for the period 2015-2020.

Publication Date: July 2021