The number of homes worldwide using an Ultra HD TV has now passed the 200 million mark. Global sales in 2018 are expected to reach 106.6 million units and are forecast to exceed 190 million by 2023. While 8K-ready Ultra HD TVs have recently been launched, they are expected to account for only a limited share of the market for the first few years, reach around 6% of total sales by 2023. This forecast presents Strategy Analytics’ latest projections for shipments, installed base and household penetration of Ultra HD TVs, by region and screen size, and by 4K and 8K display type.
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