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Author: Taryn Tulay

Publication Date: Dec 20 2011

Pages: 4

Report Type: Insight, Word

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UK Social TV Behaviors Communication Patterns and UX Recommendations

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Report Summary:

Communicating about TV shows has evolved since the introduction of social networking sites. The emergence of TV specific apps to communicate about the TV we watch is inevitably going to define new behaviors. This insight presents the results of twelve individual interviews carried out in the UK with individuals who actively use social media tools to discuss TV. None of the participants had however used a TV Specific app and were therefore unaware of what functionality currently existed within this realm. The results show that predominantly people want to talk about live TV. They want to see comments and have running commentary from people in the actual show and many expressed a desire to see what their friends are currently watching on TV.

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