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Scarcity of German 3D Content Forces 3DTV Owners to Upscale 2D
German TV buyers are purchasing 3D TVs yet many of them are not utilising this feature of the TV. One of the main reasons for this is the lack of 3D content from the service provider and the lack of a 3D ready Blu-Ray player. Glasses were also listed as restrictive in terms of both the viewing position required to be maintained by the viewer and also the social and shared experience that is possible while watching TV/movie content with friends and family. This study is based on ethnographic observations and interviews carried out with six 3D TV owners in Berlin.