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Consumer Knowledge of the Cloud is Limited!
Strategy Analytics has found that awareness of cloud computing is still not fully pervasive with smartphone owners in the UK and the US. There is however a high level of interest in the overall concept. Of all the functionalities offered by the cloud, the area of gaming was one which holds little interest for smartphone owners. The greatest interest was in storing music and video so that it could be accessed from multiple personal devices. Around half of the participants did not express a willingness to pay for these services as there are already existing services which they utilize free of charge.