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Author: Taryn Tulay

Publication Date: Sep 30 2011

Pages: 4

Report Type: Insight, Word

 Connected Home UX

Connected TV and Multi-Screen Experiences Dominate IFA and IBC 2011

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Report Summary:

Strategy Analytics attended IFA and IBC in September, 2011. Key announcements from Ericsson and Cisco around multi-screen platforms, and from Panasonic and Samsung around smart TV apps set the agenda for many discussions with industry representatives. We believe that exponentially more functionality (apps) across many more devices (multiple screens) presents substantial risk of providing a poor experience to users with poor quality apps and difficulty in finding relevant content within these. As such, we continue to believe that content recommendation and discovery solutions from providers such as TV Genius are set to become increasingly important.

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