Apple remains the volume leader in Bluetooth True Wireless Stereo (TWS) headsets still in 2022. Xiaomi will challenge Apple in shipments. Overall TWS headsets will grow 55% YoY in 2022. The work-from-home phenomenon, easing pandemic and growing consumption of mobile games and streaming with 5G is expediting the adoption of TWS headsets.
How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?
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