RF&WirelessRF & Wireless

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Author: Sravan Kundojjala
Publication Date: Oct 01 2021
Pages: 8
Report Type: Insight, Word
RF and Wireless

Assessing MediaTek's Premium Tier Smartphone AP Prospects

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Report Summary:

MediaTek, the second-largest smartphone apps processor player, will re-enter the premium chip market in 2022 with its 4 nm-based 5G chips. In the 4G era, MediaTek couldn't compete in the premium chip space due to its modem weakness. However, that began to change as the company made an early impact in 5G. In this Insight, we analyse MediaTek's premium chip prospects and competitive landscape.

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How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?

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