HandsetsHandset Components

Handset Components

Qualcomm Expands Beyond Mobility

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Report Summary:

Today’s consumers are embracing smartphones and tablets more than ever and are increasingly becoming aware key brands like Android, Apple, Nokia and Microsoft. Chipset supplier Qualcomm is also gaining visibility, as the firm is powering almost a third of today’s smartphones with its “Snapdragon” processors. We are seeing a halo effect in the smartphone space due to Qualcomm’s attractive Snapdragon branding, analogous to the powerful “Intel Inside” branding in the PC market, which is pivotal in winning OEM, carrier, retailer and consumer mindshare. Qualcomm, without any doubt has become an influential force fuelling today’s mobile devices growth with its innovative hardware solutions. But, the San Diego, USA-based company is also swiftly expanding beyond mobility into high-growth areas such as enabling technologies, apps & software, enterprise solutions and M2M benefitting from the Atheros acquisition earlier this year.

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