Author: Sravan Kundojjala

Publication Date: Oct 04 2010

Pages: 5

Report Type: Insight, Word

 Handset Components

Integration is Winning in the Smartphone Processor Market

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Report Summary:

Applications processors play a crucial role in enabling first-rate user experiences and are increasingly becoming a differentiating element in smartphones. The current market for applications processors is divided in two camps: baseband-integrated applications processors and stand-alone apps processors. Qualcomm and ST-Ericsson are driving integration whereas NVIDIA, Texas Instruments (TI) and Samsung are driving the stand-alone approach. Strategy Analytics believes that baseband-integrated applications processors are gaining a growing share in smartphones, accounting for approximately 70 percent of all applications processors shipped to smartphones in 1H 2010. This insight provides analysis of the outlook for both approaches.

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