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Author: Sravan Kundojjala
Publication Date: Apr 27 2010
Pages: 8
Report Type: Insight, Word
Handset Components

Can Microsofts Mobile Strategy Payoff At Last

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Report Summary:

The smartphone software platform market has reached a critical juncture and players who make wrong moves this year will face the risk of being left behind. Strategy Analytics believes that the expanding size of the smartphone market should provide enough opportunity for horizontal software platform players for the first time to challenge vertical players who currently control close to 75 percent of the smartphone market. Microsoft, a long-term horizontal player in the mobile software platform market, is seeking a strong comeback and we believe that the timing couldn’t be better given the market direction towards multi-screen and cloud strategy. Microsoft owns all of the technology pieces required to compete in this space. This insight is an assessment of Microsoft’s mobile strategy in the wake of latest events.

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