HandsetsHandset Components

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Author: Sravan Kundojjala
Publication Date: Jul 28 2010
Pages: 7
Report Type: Insight, Word
Handset Components

Can Baseband Vendors Translate Their Success into the Smartphone Market



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Report Summary:

In the smartphone market, a chipset vendor’s success comes from aligning with successful software platforms and handset OEMs that support them. Strategy Analytics notes that many of the baseband vendors, despite their dominance, continue to miss the growth in the smartphone market to capture more value per handset. This, along with the emergence of new device categories, throws a challenge at baseband vendors to capture more growth and to leverage their important handset OEM relationships. This analysis is a summary of the smartphone strategies of leading baseband vendors.

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