HandsetsHandset Components

Handset Components

Apps Processor Profile TIs OMAP Future Thrown a Lifeline by Microsoft

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Report Summary:

In unit terms, Texas Instruments (TI) is the number one player in the smartphone applications processor market, through longstanding relationships with Nokia, Motorola and other major handset OEMs. In 2009, the company announced its plans to exit from the cellular baseband market which could have a significant negative impact on the success of its OMAP business in future. However, Microsoft’s announcement at CES-2011 that it will support the next generation Windows PC platform on ARM architectures could create another opportunity for TI in future. This report analyzes TI’s applications processor strategy, product roadmap, strengths, weaknesses, opportunities and threats.

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